About this episode

Dave Brinkmann interviews motorsports marketing veteran Rolfe Schnur about the racing industry and their innovative marketing strategies.

RCU Radio, host Dave Brinkmann sits down with longtime friend and motorsports marketing veteran Rolfe Schnur for a fascinating look at the racing industry, past and present. With more than 40 years of experience in NASCAR and motorsports marketing, Rolfe has helped develop and guide the careers of some of racing's biggest names, including Austin Hill and William Byron. His knowledge of sponsorship, branding, driver development, and business relationships has made him one of the most respected professionals in the sport. Dave and Rolfe also take a trip down memory lane as they revisit their partnership in the early 2000s with Motorsports On Demand. Together, they pioneered animated sponsorship and marketing proposals long before social media, video apps, and modern digital marketing tools became commonplace. Their innovative presentations allowed sponsors to view proposals 24 hours a day, 365 days a year—years ahead of the industry's digital transformation. Join us as Dave and Rolfe share stories from the NASCAR world, discuss timeless racing and marketing concepts, and explore lessons that still apply today. Whether you're an RC racer, track owner, promoter, or motorsports…

Topics covered

• motorsports marketing
• NASCAR
• sponsorship
• branding
• driver development
• RC racing

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