Alan McLaren: The Silent Leadership Signal Destroying Your Team | Ready Set Exec S01E33

From Ready Set Exec: The Podcast by Ready Set Exec Inc.

June 12, 2026 · 45 min · Season 1 · Episode 33

About this episode

Alan McLaren discusses the importance of leadership branding and visibility for CEOs in the modern business landscape.

CEO posts generate 7x more impressions than company pages. Most CEOs aren't posting. That gap is costing them trust, talent, and revenue. Alan McLaren is the co-founder of Strata Originals, the leadership branding firm that has coached more than 600 CEOs to clarify their leadership signal - the way their voice, presence, and perspective land with authority in every room and on every platform. With 30 years in executive roles across public companies, partnerships, and entrepreneurial ventures, Alan helps leaders understand why being felt is more important than just being seen. In this episode, Alan breaks down everything: why your leadership brand matters more than ever in the age of AI, why 90% of sales reps are doing social selling completely wrong, what the Coldplay CEO scandal teaches us about visibility and values, and how to frame your communication so it builds trust instead of triggering partisan walls. About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable…

People in this episode

Guest: Alan McLaren

Topics covered

leadership branding
CEO visibility
social selling
trust building
communication strategies

Keywords

leadership signal
trust
talent
revenue
AI
communication
visibility
values

Mentioned in this episode

Organizations: Strata Originals, Ready Set Exec, Coldplay