Aurora Winter: How to Write a Business Book That Makes You 7 Figures | Ready Set Exec

From Ready Set Exec: The Podcast by Ready Set Exec Inc.

May 8, 2026 · 41 min · Season 1 · Episode 28

About this episode

Aurora Winter discusses how to write and launch a business book that increases revenue and builds authority.

In 2026, there are two types of people: those who work for AI, and those who have AI work for them. A book is one of the fastest ways to end up in the right category. Aurora Winter is a thought leader, launch expert, media coach, and bestselling author of 10 books. A former film and TV executive, she helps entrepreneurs and executives turn their expertise into books, powerful messages, and lasting authority. Dr. Wayne Dyer has endorsed her work and helped clients get featured in major media outlets, raise capital, and become recognized voices in their fields. In this episode, we break down exactly how to write, publish, and launch a business book that actually grows your revenue - not just your shelf. Aurora covers the Hormozi playbook that generated $81M in one day, the neuroscience behind why stories sell 27x more, and why a bad book can hurt your brand more than having no book at all. About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an…

People in this episode

Hosts: Patrick Shea, John Pezoulas

Guest: Aurora Winter

Topics covered

business books
personal branding
AI impact
revenue growth
storytelling

Keywords

business book
revenue growth
personal brand
storytelling
AI

Mentioned in this episode

Organizations: Ready Set Exec Inc., Chanel