About this episode

Corey Quinn discusses innovative marketing strategies and insights on building a business that attracts buyers.

What if your best sales tactic wasn't a CRM sequence or a LinkedIn ad but a tin of gourmet cookies? Corey Quinn was CMO at Scorpion when the company grew from $20M to $200M in annual recurring revenue. He spent $3 million a year sending gifts to cold prospects and generated a 10% send-to-appointment rate when cold calling gets sub-1%. In this episode, he breaks down everything he learned about building a category-dominating brand, escaping founder-led sales, preparing for an acquisition, and why the marketing rules most founders follow are killing their business value. About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate. Chapters: 02:10 Category kings: why one brand wins 70-80% of any market 08:59 What percentage of revenue should go to marketing? 13:12 Cost per acquisition: the right way to measure marketing 24:56 Gift-based outbound: $3M/year on cookies and what happened…

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