What To Do When the Traditional Playbook Isn’t Working

What To Do When the Traditional Playbook Isn’t Working

July 15, 2026 · 34 min · Season 8 · Episode 5

About this episode

TRREB President Daniel Steinfeld discusses with Mary-Anne Gillespie how REALTORS® can adapt when traditional strategies fail.

In this episode of Ready to Real Estate, TRREB President Daniel Steinfeld speaks with the CEO of Red Apple Coaching, Mary-Anne Gillespie, about what REALTORS® should do when the traditional real estate playbook no longer works. Gillespie encourages agents to build relationship-based businesses, communicate with clients in meaningful ways, and focus on consistent, measurable lead generation instead of waiting for the market to change.

More episodes of Ready to Real Estate

Explore listener stats, chart rankings, contacts and more on the Ready to Real Estate podcast page.