How to Create What You Can, Not What You Should w/ Vinnie Potestivo (LST #153)

How to Create What You Can, Not What You Should w/ Vinnie Potestivo (LST #153)

From Real Business Connections by Ben Albert

April 27, 2026 · 1h 1m

About this episode

Vinnie Potestivo discusses the importance of creating content with available resources and building a personal brand.

Watch the full episode on Youtube: https://youtu.be/8QwCwGjDn-I Learn Speak Teach Episode #153 with Vinnie Potestivo. What does it really take to get discovered, build a personal brand, and create content that lasts? In this episode, Vinnie Potestivo shares why creators, entrepreneurs, and leaders need to stop waiting for perfect conditions and start making what they can with what they already have. Today, we are thrilled to have Vinnie Potestivo on the show, an Emmy Award-winning media advisor, talent development and media strategist, and the host of I Have A Podcast . Vinnie is widely known for helping executives, founders, and creatives grow and monetize their personal brands, and for launching talent, shows, and media properties that have shaped modern pop culture. As a network executive at MTV from 1998 to 2007, Vinnie helped discover talent and develop original programming behind shows and franchises including Punk’d , The Osbournes , TRL , 8th & Ocean , Wild ’N Out , and The Challenge . Through his work at VPE and beyond, he has continued helping clients develop, launch, distribute, and amplify original content across platforms, especially in podcasting. In this…

People in this episode

Host: Ben Albert

Guest: Vinnie Potestivo

Topics covered

Keywords

Mentioned in this episode

Organizations: MTV

Books & works: I Have A Podcast, Punk’d, The Osbournes, TRL, 8th & Ocean, Wild ’N Out, The Challenge

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