
One Deal Changes Everything
From Real Estate Development: Land to Legacy by Eugene Gershman
May 10, 2026 · 35 min · Episode 63
About this episode
Forth Heffner discusses the importance of disciplined deal selection and leadership culture in real estate development.
Forth Heffner challenges the instinct to force ten years of growth into one deal. The conversation covers failure tolerance, disciplined deal selection, leadership culture, and why one strategic opportunity can change the trajectory of a real estate business.
People in this episode
Host: Eugene Gershman
Guest: Forth Heffner
Topics covered
- real estate
- deal selection
- leadership culture
- failure tolerance
- strategic opportunities
Keywords
- real estate
- growth
- leadership
- failure tolerance
- strategic opportunity
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