One Deal Changes Everything

One Deal Changes Everything

May 9, 2026 · 35 min · Episode 63

About this episode

Forth Heffner discusses the importance of disciplined deal selection and leadership culture in real estate development.

Forth Heffner challenges the instinct to force ten years of growth into one deal. The conversation covers failure tolerance, disciplined deal selection, leadership culture, and why one strategic opportunity can change the trajectory of a real estate business.

People in this episode

Host: Eugene Gershman

Guest: Forth Heffner

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