One Deal Changes Everything

One Deal Changes Everything

From Real Estate Development: Land to Legacy by Eugene Gershman

May 10, 2026 · 35 min · Episode 63

About this episode

Forth Heffner discusses the importance of disciplined deal selection and leadership culture in real estate development.

Forth Heffner challenges the instinct to force ten years of growth into one deal. The conversation covers failure tolerance, disciplined deal selection, leadership culture, and why one strategic opportunity can change the trajectory of a real estate business.

People in this episode

Host: Eugene Gershman

Guest: Forth Heffner

Topics covered

  • real estate
  • deal selection
  • leadership culture
  • failure tolerance
  • strategic opportunities

Keywords

  • real estate
  • growth
  • leadership
  • failure tolerance
  • strategic opportunity

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