43 Touchpoints to Close an Investor w/ Jason Fishman
About this episode
Jason Fishman discusses the importance of multiple touchpoints in closing real estate investments and the marketing strategies that work best for attracting investors.
It can take up to 43 touchpoints before an investor actually wires money into your deal. Jason Fishman runs Digital Niche Agency and serves as vice president of the Crowdfunding Professional Association. He joins Jack to break down how real estate sponsors legally market Reg D, Reg CF, and Reg A+ raises to reach accredited and retail investors, and why most capital doesn't close on the first touch. They cover why Meta consistently outperforms LinkedIn for ad conversion while LinkedIn wins for direct outreach, how third party validation and social proof move skeptical investors, and why ranking on AI tools like ChatGPT and Claude now matters as much as ranking on Google. Jason also lays out the difference between AI use that helps and "AI slop" that hurts response rates, and walks through exactly what each SEC exemption allows you to say and do. Key topics: Why it takes 7 to 43+ touchpoints before an investor actually converts Meta vs LinkedIn for real estate capital raise marketing Building social proof and third party validation investors trust GEO: getting found by ChatGPT and Claude, not just Google Reg D, Reg CF, and Reg A+, what each one actually allows Guest bio: Jason…
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