1365: How Asking “Good Now What?” Led to a $1.3M Black Friday Offer in Just Two Weeks with Brian Luebben

About this episode

Brian Luebben shares how a mindset shift can transform setbacks into business growth.

Most entrepreneurs are missing a simple but powerful mindset shift that can turn their toughest setbacks into leaps forward. Brian Luebben reveals the counterintuitive strategy that helped him go from corporate sales to an eight-figure business, even amid recent failures. When everything’s falling apart—sales tank, markets shift, or plans crumble—most shout, "What now?" Brian teaches you to ask, "Good. Now what?" This simple question transforms setbacks into lessons, forcing you to identify the core constraint holding your business back and crush it with relentless focus. You’ll discover how adopting a "state of good" and practicing daily rituals can keep your energy high, your team motivated, and your momentum unstoppable. In this episode, Brian shares real stories—like how he went from a $30,000 monthly revenue to making $1.3 million in a single week—and the mindset routines that fueled his recovery. We break down the power of deliberate effort in adversity, the importance of rapid action on constraints, and how to leverage the "good now what" philosophy to achieve breakthroughs during crises. Whether you’re facing a tough season or simply want to level up your resilience, this…

People in this episode

Host: Aaron Amuchastegui

Guest: Brian Luebben

Topics covered

• mindset shift
• entrepreneurship
• business growth
• resilience
• overcoming setbacks

Keywords

• mindset
• business strategy
• resilience
• entrepreneur
• sales growth
• Black Friday offer
• overcoming failure

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