About this episode

Kip Lasseter discusses how AI and a new rewards system can transform the real estate industry.

Join RBN: https://www.rbnrewards.com/apply-now/ Most real estate transactions are viewed as just a cost—so why aren’t we rewarding buyers and sellers for what could be a game-changing opportunity? Kip Lasseter, a former emergency room doctor turned real estate innovator, reveals how transforming the industry’s reward system can unlock hidden value for consumers and agents alike.Kip shares how his global upbringing shaped his understanding of land as cultural identity—from the timeless masonry homes of France to Japan’s purposeful land use—and why these differences matter in a modern real estate landscape. Discover how thinking across borders can inspire innovative models here at home, like a platform that rewards clients with points for their home purchases—points they can use for travel, merchandise, or even mortgage rate buy-downs.We break down: the staggering inefficiencies of the U.S. real estate market—like the 86% of agents with just four transactions a year—and how rewarding high performance is changing the game. Kip explains how his platform leverages the top international agents, including Sotheby’s and Christie's, to serve a growing network that offers better…

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