Dan Seidel, Global Chief Operating Officer of HelloFresh, Real Leadership

About this episode

Dan Seidel discusses his experiences and insights on leading operations at HelloFresh and transforming supply chain processes.

What does it take to run a supply chain where every input is perishable, every customer is different, and every week the entire operation resets? Meet Dan Seidel, Global Chief Operating Officer at HelloFresh, and one of the sharpest operational minds in the food industry. Dan oversees 36 industrial kitchens and distribution centers across 18 countries, a portfolio of brands that includes HelloFresh, Green Chef, EveryPlate, Factor, Chef’s Plate, and You Foods, and a business that has delivered well over a billion meals. But his path didn’t start in food. Dan spent more than 15 years at Thomas and Betts, an ABB Group company, as a Lean Six Sigma Master Black Belt and VP of Operations, building the manufacturing discipline that would later carry him through Amazon, Target, and now HelloFresh. When Dan joined HelloFresh in 2024, he bypassed the typical executive onboarding. Instead of boardrooms and investor tours, he spent his first two months on the floor of HelloFresh’s most complex production facility in Illinois, working alongside team members, learning the barriers to their success, and building the trust that would allow him to rebuild the operation from the inside out. In…

People in this episode

Guest: Dan Seidel

Topics covered

• supply chain management
• food industry operations
• leadership
• transformation
• AI-driven personalization
• Lean Six Sigma

Keywords

• HelloFresh
• supply chain
• operational leadership
• Lean Six Sigma
• AI personalization
• food delivery
• transformation

Mentioned in this episode

Organizations: HelloFresh, Thomas and Betts, ABB Group, Amazon, Target

Places: Illinois

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