LinkedIn Changes Job Ad Pricing
About this episode
The episode discusses LinkedIn's new Pay-for-Performance job ad pricing model and its implications for hiring budgets, along with funding news about Yardstik.
First up: If you’ve logged into your recruitment dashboard recently and noticed your LinkedIn ad campaigns look a little different, you aren't imagining it. LinkedIn officially retired its daily and 30-day "slot" campaigns and migrated everyone over to a Pay-for-Performance—or P4P—model. Here’s what that actually means for your hiring budget: Instead of buying calendar airtime where you pay regardless of engagement, you now pick a fixed budget tier—either $299, $399, or $549. You only pay when a candidate clicks "Apply." Sounds great, right? But here’s the catch you need to know about: Your campaign ends as soon as the budget is spent, or after 30 days—whichever comes first. That means a high-demand role could burn through a $399 budget in twelve days, leaving your listing inactive for the rest of the month if you don't keep an eye on it. Plus, unused budget operates on a "use-it-or-lose-it" rule and won't roll over. Check your account settings this week to make sure your tier matches your hiring volume—and don't forget to verify your LinkedIn Company Page to keep your free organic listings flowing. Moving on to funding news: Background screening and workforce safety platform…
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