Taking on Haribo With Half the Sugar | Wild Thingz Founder - Fliss Newland

About this episode

Fliss Newland discusses her journey from Mondelez to founding Wild Things, an organic gummy brand.

We talk with Wild Things founder Fliss Newland about going from Mondelez to building an organic, plant-based gummy brand that targets families without losing the fun of sweets. She breaks down the practical steps behind the leap, from finding the right opportunity to nailing brand positioning, packaging, and early retail wins. Childhood hustle stories and the influence of self-employed parents Learning FMCG fundamentals at Mondelez, from perfect store to pricing and promotions&nbsp...

People in this episode

Host: Jay Greenwood

Guest: Fliss Newland

Topics covered

• entrepreneurship
• organic products
• gummy candy
• family-friendly
• brand positioning
• retail strategy

Keywords

• Wild Things
• Fliss Newland
• Mondelez
• organic gummies
• family sweets
• brand positioning
• retail wins

Mentioned in this episode

Organizations: Wild Things, Mondelez

More episodes of Recipe for Greatness

• From British Army Major to Healthy Toddler Meals | More Toddler Meals Founder - Ed van der Lande · June 9, 2026 · 34 min
• Stock in a Can Sounded Ridiculous - Now It’s Shaking Up Categories | Founder Owen Potts · April 17, 2026 · 35 min
• Building a Multi-Million Pound High-Protein Frozen Meal Brand From A Gym Freezer | Craig Allen - GSN · April 9, 2026 · 37 min
• From Market Stall To Global Snacks - The Journey of The Protein Ball Co | Founder - Matt Hunt · February 6, 2026 · 38 min
• From Jitters to Clarity: Building a Functional Coffee Brand That Actually Works | Unconform Founder Yusuf Amanullah · January 29, 2026 · 33 min
• Poker Lessons, Pasta Vision, And Patient Growth : Andrew Macleod of Emilia’s Crafted Pasta · November 13, 2025 · 40 min