Ep 822: How To Win Investment For Employer Branding
About this episode
In this episode, Matt Alder interviews Stephen Quinn about effective strategies for winning investment in employer branding amidst budget cuts and organizational challenges.
Hi there, welcome to episode 822 of Recruiting Future with me, Matt Alder. Employer branding teams are still under sustained pressure. Budgets have shrunk and headcount has been reduced across many organizations, even when the hiring the business needs has become more specific and more critical. Despite all of the cuts, some employer brand leaders are still winning investment and influence. What sets them apart is how closely their work connects to what the business is trying to achieve and how effectively they communicate its impact. So what does it take to make employer branding matter to the business? My guest this week is Stephen Quinn, CEO of Atomic, an insight-led agency working with employer brand leaders at some of the world's largest organizations. In our conversation, Stephen shares what the most effective employer brand leaders do differently, which metrics carry weight with the business, and how to plan employer branding for the long term. In the interview, we discuss: Trends and challenges in Employer Branding What separates the most successful employer brand leaders Attaching Employer Branding to the critical needs of the employer Where should employer branding sit…
More episodes of Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring?
- Ep 824: Is AI Creating Talent Debt?
- Ep 823: How AI Is Disrupting Entry Level Jobs
- Ep 821: Why Every Employer Brand Sounds The Same
- Ep 820: What Strategic HR Really Means
- Ep 819: Who Gets The Biggest Job In HR?
- Ep 818: The New Hiring Decision
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