492. Building Stronger Communities with Bert Sorin and Sorinex Outdoors

About this episode

Bert Sorin discusses his journey in the strength equipment industry and the importance of community.

Bert Sorin, founder of Sorinex Outdoors and a pioneer in the strength equipment industry, shares his inspiring journey from a college athlete breaking records to building a community that champions excellence. Discover how his family’s passion for strength, innovation, and outdoor adventure led to a brand that’s trusted by NCAA teams, elite athletes, and outdoor lovers alike. He dives into the fascinating origins of Sorinex, developed from a love of muscle, craftsmanship, and a mission to elevate communities—not just sell equipment. Win All Expenses Hawaii Axis Hunt w/ Ollin: https://ollin.co/?ref=REDBEARD Code: RedBeard Check out the new website: https://www.redbeardoutdoors.net/ DISCOUNTS and Support The Show 1st Phorm Favorites: https://1stphorm.com/products/post-workout-stack/?a_aid=RedBeardOutdoors SheepFeet Custom Orthotics: https://sheepfeetoutdoors.com/?ref=REDBEARD Code - REDBEARD LAST LIGHT: https://lastlightllc.com/?ref=REDBEARD Code - REDBEARD Barbell Apparel: Https://www.barbellapparel.com/redbeard Code - RedBeard Ollin Digiscoping: https://ollin.co/?ref=REDBEARD Code: RedBeard GoRuck: https://alnk.to/gKTTRMe Code: REDBEARDOUTDOORS Sumet…

People in this episode

Host: Johnathan (RedBeard)

Guest: Bert Sorin

Topics covered

• community building
• strength equipment
• outdoor adventure
• athletic excellence
• innovation

Keywords

• Sorinex
• strength equipment
• community
• outdoor adventure
• athlete

Sponsors

1st Phorm, SheepFeet, LAST LIGHT, Barbell Apparel, Ollin, GoRuck, Sumet, TuffJug, Star-Batt, Grayboe

Mentioned in this episode

Organizations: Sorinex Outdoors, NCAA

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