139: Authentic Giving - Avoiding a Transactional Approach
About this episode
The episode discusses the importance of authentic giving in charitable fundraising and critiques the transactional approach often taken by organizations.
“When conventional economic and marketing assumptions shape and undergird the work of charitable fundraising, .... potential donors will often be approached with the expectation that they will be more interested in having their names in the program or on a plaque or in receiving a premium or a tax break than in giving to help others "out of the goodness of their hearts." This week, I am reading a quote from Growing Givers’ Hearts: Treating Fundraising as Ministry by Thomas Jeavons and Rebekah...
More episodes of Reflections on Generosity for Capital Campaigns
- 146: Managing Stress - Grieve Too
- 145: Managing Stress - Waiting and Nurturing
- 144: Managing Stress - Hold onto Joy
- 143: Authentic Giving - The Cycle of Joyous Generosity
- 142: Authentic Giving - Removing the Guilt from Generosity
- 141: Authentic Giving - An Approach for Belonging
Explore listener stats, chart rankings, contacts and more on the Reflections on Generosity for Capital Campaigns podcast page.