139: Authentic Giving - Avoiding a Transactional Approach
From Reflections on Generosity for Capital Campaigns by Small Town Capital Campaigns
March 2, 2026 · 4 min · Season 4 · Episode 139
About this episode
The episode discusses the importance of authentic giving in charitable fundraising and critiques the transactional approach often taken by organizations.
“When conventional economic and marketing assumptions shape and undergird the work of charitable fundraising, .... potential donors will often be approached with the expectation that they will be more interested in having their names in the program or on a plaque or in receiving a premium or a tax break than in giving to help others "out of the goodness of their hearts." This week, I am reading a quote from Growing Givers’ Hearts: Treating Fundraising as Ministry by Thomas Jeavons and Rebekah...
Topics covered
- charitable fundraising
- authentic giving
- transactional approach
- donor motivation
- philanthropy
Keywords
- fundraising
- donors
- charity
- philanthropy
- generosity
- non-profit
- giving
Mentioned in this episode
Books & works: Growing Givers’ Hearts: Treating Fundraising as Ministry
More episodes of Reflections on Generosity for Capital Campaigns
- 151: Developing Discipline - Prioritizing Tasks · June 9, 2026 · 4 min
- 150: Developing Discipline - Inviting Donors · June 1, 2026 · 5 min
- 149: Patience in Planning - Hold Loosely to Wishes · May 26, 2026 · 5 min
- 148: Patience in Planning - Persuading Partners · May 18, 2026 · 5 min
- 147: Patience in Planning - Envision the Future · May 4, 2026 · 5 min
- 146: Managing Stress - Grieve Too · April 27, 2026 · 4 min
Explore listener stats, chart rankings, contacts and more on the Reflections on Generosity for Capital Campaigns podcast page.