#39: Wanting, Liking, and Motivation: A Conversation About Reinforcement

#39: Wanting, Liking, and Motivation: A Conversation About Reinforcement

January 29, 2026 · 46 min · Episode 39

About this episode

This episode features an informal conversation about the concepts of wanting and liking in the context of reinforcement.

Today’s episode is a little different from the usual format. What you’re hearing is an actual recording from a Research Bites Coffee Break—an informal, unscripted conversation where behavior professionals think out loud about research, ask questions, and explore ideas together. There’s no lecture and no tidy conclusions—just real discussion and curiosity in action. The topic for this Coffee Break was the distinction between wanting and liking, two concepts that are often treated as interchang...

People in this episode

Host: Kristina Spaulding, PhD, CAAB

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