The Story Framework That Makes Senior Leaders Say Yes

The Story Framework That Makes Senior Leaders Say Yes

From RESONATE by Shannon Jenkins

April 28, 2026 · 17 min

About this episode

Shannon Jenkins discusses a framework for communicating ideas effectively to senior leaders, drawing on her experience and a case study from Kodak.

💌 Download the Story Guide here. What if the reason your ideas aren’t getting approved… isn’t the idea itself—but how you’re communicating it? In this episode of RESONATE, communication and storytelling expert Shannon Jenkins breaks down the exact framework she teaches Fortune 500 leaders to turn complex ideas into clear, compelling messages that drive decisions. Drawing on real-world experience inside high-stakes meetings—and a powerful case study from Steven Sasson at Kodak—you’ll dis...

People in this episode

Host: Shannon Jenkins

Topics covered

  • communication
  • storytelling
  • leadership
  • decision making
  • business strategy

Keywords

  • story framework
  • senior leaders
  • communication
  • decision making
  • business ideas

Mentioned in this episode

Organizations: Kodak

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