About this episode

Carly and Scott discuss building sustained giving through human connection and technology with Chris Larson, President & CEO at Ligonier Ministries.

In this episode of The Responsive Lab, Carly and Scott sit down with Chris Larson, President & CEO at Ligonier Ministries. Chris has been with Ligonier since 2004, directing all strategic outreach initiatives and overseeing daily ministry operations through significant growth and leadership transitions. You'll hear about: * Why monthly sustainers became the backbone of Ligonier's 55-year mission * How to create "beautiful reciprocity" where donors benefit from the org they support * Balancing investment in younger donors while honoring longtime supporters * Using AI and technology as force multipliers for human relationship building * How to navigate the K-shaped economy without compromising donor relationships * Why fundraising conversations should focus on alignment rather than guilt Links from the episode: * Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrislarson73/ * Learn more about Ligonier Ministries: https://www.ligonier.org/ Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org .

People in this episode

Hosts: Carly, Scott

Guest: Chris Larson

Topics covered

• sustained giving
• donor relationships
• technology in fundraising
• human connection
• non-profit leadership
• K-shaped economy

Mentioned in this episode

Organizations: Ligonier Ministries, Virtuous Software, LinkedIn, virtous.org

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• EP 83: Turning Program Metrics Into Fundraising Fuel with Chris Palombo · May 5, 2026 · 36 min

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