EP 85: Using Data Quality to Unlock AI's Potential in Fundraising with Erin Stender

About this episode

In this episode, Carly and Scott discuss the importance of data quality in leveraging AI for fundraising with guest Erin Stender.

In this episode of The Responsive Lab, Carly and Scott sit down with Erin Stender, CMO at Omatic. With nearly a decade at mission-driven tech companies like Classy and Neon One, Erin brings a unique perspective from both the technology side and the nonprofit board member lens. You'll hear about: * Why nonprofits feel both excitement and trepidation about AI, and how both responses are completely valid * How incomplete or inaccurate data creates costly missed opportunities, from major donors not receiving year-end appeals to lapsed donors getting acquisition-level messaging * Why your CRM serves as the beating heart of your tech ecosystem and how integrations make it more powerful * How to start cleaning up your data without feeling overwhelmed by beginning with one specific decision you're trying to make * Using AI to identify blind spots by asking what you don't know rather than just automating what you do know * Why the mindset shift around AI is often underestimated and how teams can adopt it together Links from the episode: * Connect with Erin on LinkedIn: https://www.linkedin.com/in/erin-hall-stender-2644264/ * Learn more about Omatic: https://omaticsoftware.com/ Looking for…

People in this episode

Hosts: Carly, Scott

Guest: Erin Stender

Topics covered

• data quality
• AI in fundraising
• nonprofit technology
• CRM systems
• donor relationships
• data management

Keywords

• data quality
• AI
• fundraising
• nonprofits
• CRM
• donor management
• technology

Mentioned in this episode

Organizations: Omatic, Classy, Neon One

More episodes of Responsive Lab Podcast

• EP 87: Building Product-Centered Donor Experiences with Ben Webb · June 11, 2026 · 41 min
• EP 88: Building a Better Way to Fundraise with Derric Bakker · June 4, 2026 · 37 min
• EP 86: How To Adopt AI Without Destroying Your Culture with Tim Lockie · May 28, 2026 · 45 min
• EP 84: Building Sustained Giving Through Human Connection and Technology with Chris Larson · May 7, 2026 · 29 min
• EP 83: Turning Program Metrics Into Fundraising Fuel with Chris Palombo · May 5, 2026 · 36 min
• EP 82: Building Diversified Donor Portfolios with Audrey Cooper · April 27, 2026 · 26 min