About this episode

Carly and Scott discuss effective nonprofit fundraising campaigns with Chad Paris, exploring strategies for lasting donor relationships and campaign branding.

In this episode of The Responsive Lab, Carly and Scott sit down with Chad Paris, Principal and CEO of Parisleaf, a branding agency that helps nonprofits fund progress by branding major fundraising campaigns. Chad has spent nearly two decades advising mission-driven organizations through comprehensive campaigns, and he brings a rare combination of strategic depth and candor about where the philanthropic sector is headed. You'll hear about: • What separates wildly successful campaigns from ones that simply meet their goal, including the four-part framework Chad uses • Why donor fatigue is more often caused by a lack of meaning than by being asked too often, and what that distinction means for how you steward your donors • How campaign branding shapes the way donors feel about your organization for decades • The risk of over-relying on major donors • Why volunteerism is one of the most overlooked indicators of future giving • What nonprofit CEOs and chief development officers are wrestling with right now Links from the episode: -Connect with Chad on LinkedIn: https://www.linkedin.com/in/chadparis/ -Email Chad: chad@parisleaf.com -Learn more about Parisleaf: https://parisleaf.com/…

People in this episode

Hosts: Carly, Scott

Guest: Chad Paris

Topics covered

• nonprofit fundraising
• campaign strategy
• donor relationships
• branding
• volunteerism
• philanthropy

Keywords

• fundraising campaigns
• donor fatigue
• campaign branding
• major donors
• volunteerism
• nonprofit leadership

Mentioned in this episode

Organizations: Parisleaf, Virtuous Software, LinkedIn, virtuous.org

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