414. Building the future of digital commerce at Lowe’s
From Retail Gets Real by National Retail Federation
May 5, 2026 · 29 min · Episode 414
About this episode
Joseph Cano discusses the importance of customer focus in digital commerce at Lowe’s amidst evolving technology and retail landscapes.
Digital transformation in retail is no longer optional, and few leaders have had a front-row seat to its evolution quite like Joseph Cano, senior vice president of digital commerce at Lowe’s. With technology evolving daily and customer expectations rising just as fast, success comes down to one thing — staying relentlessly focused on the customer. That mindset has shaped every step of Cano’s career, with each experience reinforcing the same lesson: When the customer is at the center, navigating new business models and constant disruption becomes easier. (00:00:00) From retail stores to digital leadership (00:07:19) Launching Lowe’s Marketplace at speed (00:10:13) How AI is reshaping the customer experience (00:16:00) A leadership style built on trust and transparency (00:18:59) Inside the culture driving Lowe’s forward (00:21:25) Staying ahead in a constantly evolving retail landscape (00:23:51) A 10-year prediction for the future of retail The National Retail Federation is the world’s largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • Lowe’s Mylo AI Shopping Assistant • Lowe’s…
People in this episode
Guest: Joseph Cano
Topics covered
- digital transformation
- customer experience
- leadership
- retail innovation
- AI in retail
- business models
Keywords
- digital commerce
- customer expectations
- retail leadership
- AI
- Lowe’s Marketplace
- retail culture
- business disruption
Mentioned in this episode
Organizations: Lowe’s, National Retail Federation, NRF Foundation, nrf.com
Products: Mylo AI Shopping Assistant
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