Digital News Report 2026. Episode 2: The true global impact of news creators
About this episode
This episode explores the role of influencers and creators in different news ecosystems based on findings from the Digital News Report 2026.
We explore the role of influencers and creators in different news ecosystems. n this episode of Future of Journalism, we draw on findings from the Digital News Report 2026 to explore the role of influencers and creators across the world. We’ll look at how usage rates differ across the world, what their audiences find most engaging and how different national contexts and news ecosystems are driving their growth. Speakers: Nic Newman is a Senior Research Associate at the Reuters Institute. He is also a consultant on digital media, working actively with news companies on product, audience, and business strategies for digital transition. He is the co-author of the Digital News Report 2026 and authored a special chapter of the Digital News Report 2026 on the impact and role of news creators. Our host Mitali Mukherjee is the Director of the Reuters Institute. She's a political economy journalist with more than two decades of experience in TV, print and digital journalism. See a full transcript: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2026-episode-2-how-news-creators-impact-media-and-politics
Topics covered
- influencers
- news ecosystems
- digital media
- audience engagement
- global news impact
More episodes of Reuters Institute for the Study of Journalism
- Digital News Report 2026. Episode 6: Does the public want impartial news?
- Digital News Report 2026. Episode 5: The growing importance of online news video
- Digital News Report 2026. Episode 4: How people are using AI chatbots for news
- Digital News Report 2026. Episode 3: What the decline of old media can teach us
- Digital News Report 2026. What you need to know
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