3+3+3 Ep2: Personalised Pricing, Always On and Booking Decline

About this episode

This episode discusses key issues in the hotel industry, including personalised pricing, the always-on culture, and the decline of Booking.com.

The hotel industry is at a crossroads. In our latest conversation, we tackled three issues that could reshape how we drive revenue and lead our teams (you can also watch the discussion on YouTube - https://youtu.be/phyPUpQQM4k ): 🔹 Personalised Pricing Is it the next big leap - or a guest trust disaster waiting to happen? Airlines and retail are moving fast, but are hotels really ready for true 1:1 pricing? Or is sharper segmentation + attribute-based selling a safer path? 🔹 The “Always-On” Culture Revenue never sleeps - but do we? The pressure to be constantly available may feel like strength, but in reality, it’s a recipe for burnout and poor decisions. The leaders winning today are focusing on output over input and drawing clear boundaries around what counts as an “emergency.” 🔹 Booking.com Losing Share We’re seeing Booking.com production slipping in some markets, with growth shifting toward Expedia and direct. Is it dilution (apartments flooding the platform)? Legal and EU pressure? Or a sign that hotels are finally clawing back some control? 👉 The takeaways: Experiment with personalisation, but keep fairness + transparency at the core. Protect your teams (and yourself)…

People in this episode

Host: Revenue Hub

Topics covered

• Personalised Pricing
• Always-On Culture
• Booking Decline
• Revenue Management
• Hotel Industry Trends

Keywords

• personalised pricing
• hotel industry
• revenue management
• always-on culture
• Booking.com
• Expedia
• distribution mix
• guest trust
• burnout

Mentioned in this episode

Organizations: Booking.com, Expedia

Places: EU