About this episode

This episode discusses the essential fundamentals hoteliers need to address before leveraging AI for hotel visibility.

AI is changing how travellers discover and book hotels — but is your property actually set up to take advantage of it? In this episode, I talk with hotel SEO and Generative Engine Optimization (GEO) specialist Stephanie Smith of Cogwheel to break down what hoteliers need to get right before chasing the AI hype. From content and reviews to persona-led marketing, MCP connections, and why ROAS is the wrong metric altogether - this is a no-nonsense look at what's actually driving AI visibility in 2026. 🔗 LINKS 🌐 Website — www.revenue-hub.com 💼 LinkedIn — www.linkedin.com/company/revenue-hub #hotelmarketing #GEO #GenerativeEngineOptimization #HotelSEO #AIinTravel #HospitalityMarketing #DigitalMarketing #ChatGPT #HotelTech #TravelTech #SEO #AIStrategy #HotelDiscoverability #MarketingPodcast

People in this episode

Host: Revenue Hub

Guest: Stephanie Smith

Topics covered

• AI in travel
• hotel marketing
• Generative Engine Optimization
• SEO
• digital marketing
• hotel discoverability

Keywords

• hotel marketing
• AI in travel
• Generative Engine Optimization
• SEO
• digital marketing
• hotel discoverability

Mentioned in this episode

Organizations: Cogwheel

More episodes of Revenue Hub

• The Question Every Hotel Skips Before Buying AI (It's Not About the Software) · July 21, 2026 · 28 min
• 100 Free Employees, 24/7: The AI Readiness Test for Hotels · July 21, 2026 · 37 min
• Why The Data Accuracy Problem Quickly Becomes an AI Process Problem · July 16, 2026 · 34 min
• Is Your Hotel Ready for AI or Are You About to Automate Broken Processes? · July 16, 2026 · 24 min
• 1: AI Can’t Fix Ineffective People, Tools or Processes, But Will Magnify Any Problems · July 15, 2026 · 25 min
• AI Isn't a Magic Fix for Hotel Marketing, But It Is Changing the Rules · July 15, 2026 · 26 min

Explore listener stats, chart rankings, contacts and more on the Revenue Hub podcast page.