399: How to Pitch Terraset (and other carbon removal buyers)—w/ Taylor Insley, Terraset
About this episode
Taylor Insley discusses effective pitching strategies for carbon removal buyers and the importance of interpersonal relationships in fundraising.
What do you think of a developer who pitches a carbon dioxide removal buyer as they are coming out of the restroom? Or can't even enjoy some friendly scones while we all get caffeinated? Or interrupt conversations with business cards?! Forgetting that buyers are people with names and feelings and limited social energy is a tough look to beat. At a recent Carbon Unbound in Vancouver, today's guest—Taylor Insley, the Director of Strategic Planning for Terraset—was on a panel that made a splash: she was telling developers, basically, that the way many of them approach buyers is counterproductive. I wanted to talk to Taylor because she sits in an unusual position. She spent most of her career as a fundraiser, soliciting donors for causes she cares about. Now at Terraset, the turntables have turned. She's the recipient of pitches for tax-deductible and highly catalytic CDR and other climate interventions. And that perspective shift has taught her something about what works and what doesn't that I think is genuinely useful for anyone trying to raise money in this space. But this episode also goes somewhere uncomfortable. We talk about fairness. About whether it should matter that…
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