Clearing the decks for launch

Clearing the decks for launch

From REWORK by 37signals

May 13, 2026 · 29 min · Season 2 · Episode 192

About this episode

The episode discusses the internal processes and priorities at 37signals during the launch of Basecamp 5.

With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting priorities, the difference between routine operations and launch periods, and why putting lower-priority tasks on hold is often necessary to make meaningful progress. Plus, Jason and David share their favorite aspects of the newest version of Basecamp. Key Takeaways 00:00 – Introdu...

People in this episode

Hosts: Jason Fried, David Heinemeier Hansson

Topics covered

  • launch mode
  • product development
  • prioritization
  • Basecamp 5
  • company operations

Keywords

  • launch
  • Basecamp 5
  • 37signals
  • priorities
  • operations
  • product launch

Mentioned in this episode

Organizations: 37signals

Products: Basecamp 5, Basecamp

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