About this episode

In this episode, Jason Fried and David Heinemeier Hansson discuss the importance of filtering customer feedback and the potential downsides of writing down every request.

Customer feedback is valuable, but not all of it deserves a spot on your to-do list. In this episode, Jason Fried and David Heinemeier Hansson revisit a chapter from their book REWORK, sharing how 37signals filters feedback, why roadmaps can do more harm than good, and what happens when companies let fear drive their product decisions. Key Takeaways 00:40 – Why writing down every customer request can work against you03:08 – Handling feedback on the technical and open source side07:37 – Why 37...

People in this episode

Host: Jason Fried

Guest: David Heinemeier Hansson

Topics covered

• customer feedback
• product decisions
• roadmaps
• filtering feedback
• business strategy

Mentioned in this episode

Organizations: 37signals

Books & works: REWORK

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• AI Challenges in Software Development · July 1, 2026 · 32 min
• Launch Details and Decisions · June 24, 2026 · 31 min

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