🧟 Why Marketers Are Obsessed With ‘Obsession,’ Robot Fight Club, the Cult of Canva & More

About this episode

The episode explores innovative marketing strategies, trends in robot boxing, and cultural phenomena related to fast food and generational shifts.

A look at the outdoor campaign for the hit horror flick “Obsession” that’s so effective, it’s scary. New trends in robot boxing. McDonald’s fries do the moonwalk. Canva fosters a squirrel-based “cult.” Plus Loaded Questions, and a whole lot more. IN THIS EPISODE 🍿 An unconventional campaign for an unconventional horror film (at 01:36) 🍟 McDonald’s French fries get in touch with their inner Michael Jackson (06:17) 🫯 First rule of Robot Fight Club: You pay $50, they fight for your pleasure (07:29) 🐿️ Canva tries to go viral with a campaign promoting a squirrel-loving cult (08:47) 🥒 From KFC’s Pickle Puffer Jacket to McDonald’s Pickle Juice Cramp Remedy (11:37) 🅧 A Gen X equivalent of Okay Boomer? Gen X doesn’t give an hoot (13:35) 👶🏼 A look at the future of Generation Beta, or Generation AI (14:40) Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approximately 18 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital…

People in this episode

Hosts: Rick Mathieson, Rick Wootten

Topics covered

• marketing campaigns
• robot boxing
• pop culture
• advertising trends
• fast food
• generational analysis

Keywords

• Obsession
• robot fight club
• Canva
• McDonald's
• KFC
• advertising
• pop culture
• marketing
• Generation Beta
• Generation AI

Sponsors

Taskin

Mentioned in this episode

Organizations: Canva, McDonald’s, KFC

Products: Pickle Puffer Jacket, Pickle Juice Cramp Remedy

Books & works: Obsession

Places: Generation Beta, Generation AI

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