The Ridiculous History of Saturday Morning Cartoons, Part One: A Golden Age

The Ridiculous History of Saturday Morning Cartoons, Part One: A Golden Age

July 2, 2026 · 43 min

About this episode

This episode explores the history and commercialization of Saturday morning cartoons in post-World War II America.

In the economic boom of a post-World War II United States the sudden affordability of television fundamentally rocked the nation. From the 1950s on, millions of kids in America grew up watching Saturday morning cartoons... yet, as it turns out, these shows were often light on the writing -- and heavy on selling toys. In the first part of this two-part series, Ben, Noel and Max discover how Saturday morning cartoons became full-on, half-hour commercials for toys. And, of course, how the adults in the room started to fight back. See omnystudio.com/listener for privacy information.

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