How Smart Small Businesses Are Actually Using AI to Grow Faster with Dave Charest

About this episode

Ryan Alford and Dave Charest discuss how AI is transforming small businesses and share strategies for leveraging AI in marketing.

In this episode of Right About Now, Ryan Alford is joined by Dave Charest to discuss how AI is reshaping the way small businesses operate. Dave shares insights from recent research showing that more than half of small business owners are already using AI—and why many are increasing their marketing efforts despite economic uncertainty. The conversation explores how AI improves efficiency, helps business owners make smarter decisions, and enables them to compete at a higher level. They also cover practical strategies around email marketing, social media, and audience building—highlighting why owning your customer relationships is more important than ever. Topics Covered AI adoption among small businesses Efficiency vs overcomplication with AI Marketing trends and budget shifts Email marketing vs social media strategy Building and owning your audience Data-driven decision making with AI Common mistakes small business owners make Connect with Dave Charest https://www.constantcontact.com https://www.linkedin.com/in/davecharest Connect with Ryan Alford https://ryanalford.com https://www.instagram.com/ryanalford

People in this episode

Host: Ryan Alford

Guest: Dave Charest

Topics covered

• AI adoption among small businesses
• Efficiency vs overcomplication with AI
• Marketing trends and budget shifts
• Email marketing vs social media strategy
• Building and owning your audience
• Data-driven decision making with AI
• Common mistakes small business owners make

Keywords

• AI
• small business
• marketing
• efficiency
• email marketing
• social media
• audience building
• data-driven decision making
• business strategy

Mentioned in this episode

Organizations: Constant Contact, LinkedIn, The Radcast Network, Instagram

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