About this episode
Apryl Syed discusses how to optimize B2B growth by auditing customer journeys and simplifying core messages.
If your pipeline feels stuck, you don't need more leads. You need to stop the bleeding first. Apryl Syed is the CEO of ApertureCodex and a fractional marketing executive known as the "messaging maven." She specializes in transforming underperforming revenue engines for B2B SaaS companies, pinpointing the leaks and breaks in their customer journey that quietly kill growth. In the past she's worked with brands like Xero, Calm, and LiquidIV. What makes Apryl's approach different? She's an award-winning choreographer and certified NLP practitioner turned marketing strategist, a combination that gives her an edge in crafting high-converting messages that are both precise and deeply human. By auditing your processes, systems, and people, she uncovers revenue hiding right where you least expect it, starting with quick wins through strategic LinkedIn social selling before scaling into larger plays. In this episode, we get into the tactical side of B2B growth: how to simplify your core message, why an outside perspective is often the only way to spot friction, and why fixing your current customer journey almost always outperforms throwing money at ads. You'll leave knowing exactly where…
People in this episode
Host: Rising Tide
Guest: Apryl Syed
Topics covered
- B2B growth
- marketing strategy
- customer journey
- revenue optimization
- LinkedIn social selling
Keywords
- B2B SaaS
- revenue engine
- customer journey
- marketing strategy
- LinkedIn selling
Mentioned in this episode
Organizations: ApertureCodex, Xero, Calm, LiquidIV
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