10.09 – Madilyn Kent – M & Co
About this episode
Madilyn Kent discusses her transition from corporate life to entrepreneurship and how she helps agency owners with brand strategy.
A layoff isn't always a setback. Sometimes it's the boost you need! After being laid off from a strategic advisory firm, Madilyn pulled her existing LLC off the shelf and made the decision to stop climbing the corporate ladder. With a master’s in marketing and years of experience working alongside business creators, she stepped into entrepreneurship with a clear focus: helping agency owners finally give their own brands the same strategic attention they give their clients. Today, Madilyn leads M & Co, a North Carolina brand strategy consultancy for marketing and creative agency owners. Acting as a “second brain,” she helps founders sharpen their positioning, clarify their messaging, and maintain a brand presence that reflects the quality of work they are already delivering for others. In this episode, Kevin sits down with Madilyn to unpack how she landed two clients within four months of launching, moved from theory-heavy business courses into real client work, worked through pricing imposter syndrome, and built a relationship-first outreach approach that feels more human than traditional cold calling. Key Takeaways Solve one problem exceptionally well. Clarity on your specific…
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