Expected Goals

Expected Goals

From Risk of Ruin by Half Kelly Media

January 21, 2026 · 1h 7m

About this episode

Preston Johnson discusses the innovative approach of WAGMI United in purchasing an English football club and funding player acquisitions through NFT sales.

Preston Johnson and a group called WAGMI United had a novel idea to buy an English football club and then use NFT sales to fund player spending. Their goal was to take a club from League Two and gain eventual promotion to the Premier League. Follow Preston on Twitter: https://x.com/SportsCheetah Subscribe to the Premium Substack: https://riskofruinpod.substack.com/ Preston on Bet the Process: https://podcasts.apple.com/us/podcast/end-of-year-with-sports-cheetah-preston-johnson/id1291010585?i=...

People in this episode

Guest: Preston Johnson

Topics covered

  • football club ownership
  • NFT funding
  • sports investment
  • promotion strategy
  • English football

Keywords

  • football club
  • NFT
  • WAGMI United
  • investment
  • Premier League
  • League Two
  • Preston Johnson

Mentioned in this episode

Organizations: WAGMI United

Books & works: Bet the Process

Places: England, League Two, Premier League

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