Behind Tasmania's iconic Bridestowe Lavender Estate: owner Robert Ravens on bringing this historic property back from the brink to become a social media sensation
About this episode
Robert Ravens discusses the transformation of Tasmania's Bridestowe Lavender Estate into a globally recognized brand.
Robert Ravens shares the fascinating story of Tasmania's Bridestowe Lavender Estate, from its ambitious origins to its global reputation for premium lavender products. Discover the innovative history, strategic marketing, and sustainable practices that have transformed this estate into a world-renowned destination and brand. Some highlights: History of Bridestowe Lavender Estate Innovations in lavender, cultivation and distillation Marketing strategies and social media impact Challenges of agricultural management and biosecurity Future plans and legacy of the estate See omnystudio.com/listener for privacy information.
More episodes of R.M.Williams OUTBACK
- From stories in OUTBACK magazine to championing Australia's forgotten nurses of the Vietnam War: writer and former nurse Annabelle Brayley
- Peter 'Fingers' Taylor of Finniss River: a real Northern Territory character
- Outback pub owner and social media star: the marvellous Maz Saunders
- How to save a small town: community guru Peter Kenyon on the importance of change from within
- From the great woolsheds to life-saving organ transplants and a lot in between: documentary photographer Andrew Chapman
- Nurse, wool handler, shearer and mental health advocate Carol Mudford is the AgriFutures Rural Woman of the Year
Explore listener stats, chart rankings, contacts and more on the R.M.Williams OUTBACK podcast page.