Behind Tasmania's iconic Bridestowe Lavender Estate: owner Robert Ravens on bringing this historic property back from the brink to become a social media sensation
From R.M.Williams OUTBACK by R.M.Williams Publishing
March 8, 2026 · 34 min
About this episode
Robert Ravens discusses the transformation of Tasmania's Bridestowe Lavender Estate into a globally recognized brand.
Robert Ravens shares the fascinating story of Tasmania's Bridestowe Lavender Estate, from its ambitious origins to its global reputation for premium lavender products. Discover the innovative history, strategic marketing, and sustainable practices that have transformed this estate into a world-renowned destination and brand. Some highlights: History of Bridestowe Lavender Estate Innovations in lavender, cultivation and distillation Marketing strategies and social media impact Challenges of agricultural management and biosecurity Future plans and legacy of the estate See omnystudio.com/listener for privacy information.
People in this episode
Guest: Robert Ravens
Topics covered
- lavender cultivation
- agricultural management
- sustainable practices
- marketing strategies
- social media impact
- historical properties
Keywords
- Bridestowe Lavender Estate
- lavender products
- sustainable practices
- marketing
- agriculture
- biosecurity
- social media
Mentioned in this episode
Organizations: Bridestowe Lavender Estate
Places: Tasmania
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