About this episode

The episode discusses Coors Light's new 'Tallerboy' packs that combine three beers into one large can.

Coors Light’s New ‘Tallerboy’ Packs 3 Beers Into 1 Giant Can https://www.foodandwine.com/coors-light-tallerboy-canister-11993250 Think that's impressive? Hold my beer!

People in this episode

Host: Roger King

Topics covered

• beverage innovation
• marketing
• product packaging
• beer industry
• consumer trends

Keywords

• Coors Light
• Tallerboy
• beer can
• marketing
• product design

Mentioned in this episode

Organizations: Coors Light

Products: Tallerboy

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