About this episode
The episode discusses Coors Light's new 'Tallerboy' packs that combine three beers into one large can.
Coors Light’s New ‘Tallerboy’ Packs 3 Beers Into 1 Giant Can https://www.foodandwine.com/coors-light-tallerboy-canister-11993250 Think that's impressive? Hold my beer!
People in this episode
Host: Roger King
Topics covered
- beverage innovation
- marketing
- product packaging
- beer industry
- consumer trends
Keywords
- Coors Light
- Tallerboy
- beer can
- marketing
- product design
Mentioned in this episode
Organizations: Coors Light
Products: Tallerboy
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