How to Build a Strategy for an Existing Product
From Roman's Product Management Podcast by Roman Pichler
January 12, 2026 · 12 min
About this episode
This episode outlines a five-step process for building an effective strategy for existing products to ensure clarity and alignment among stakeholders.
Every product has a strategy. But not all product strategies are clearly articulated, let alone communicated and understood. This can lead to confusion and misalignment: Different people have different ideas about what the actual strategy is and disagree on which features should be implemented. But it doesn’t have to be this way. In this episode, I describe a clear, five-step process that helps you build an effective strategy for an existing product and create clarity and alignment.
People in this episode
Host: Roman Pichler
Topics covered
- product strategy
- alignment
- feature implementation
- existing products
- process
Keywords
- product management
- strategy development
- stakeholder alignment
- feature prioritization
- product clarity
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