
The Customer Experience Strategy Behind 500+ Roofing Reviews with Mike Cochran
From Roofing Success by Jim Ahlin
May 19, 2026 · 1h 2m · Episode 308
About this episode
Mike Cochran discusses the importance of customer experience in building a successful roofing business.
500+ roofing reviews don’t happen by accident. Mike Cochran of APEX Roofing built one of the most trusted roofing companies in Texas by focusing on one thing most roofers overlook… customer experience. From communication and follow-up to handling mistakes the right way, Mike shares the systems and mindset that helped APEX grow through referrals, repeat business, and loyal relationships. In this episode, you’ll learn: - Why Mike DOESN’T want a perfect 5.0 rating - How great communication cre...
People in this episode
Host: Jim Ahlin
Guest: Mike Cochran
Topics covered
- customer experience
- roofing industry
- business growth
- referrals
- communication
- loyalty
Keywords
- roofing reviews
- customer experience
- business growth
- communication
- referrals
- loyalty
- mistake handling
Mentioned in this episode
Organizations: APEX Roofing
Places: Texas
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