The Customer Experience Strategy Behind 500+ Roofing Reviews with Mike Cochran

The Customer Experience Strategy Behind 500+ Roofing Reviews with Mike Cochran

From Roofing Success by Jim Ahlin

May 19, 2026 · 1h 2m · Episode 308

About this episode

Mike Cochran discusses the importance of customer experience in building a successful roofing business.

500+ roofing reviews don’t happen by accident. Mike Cochran of APEX Roofing built one of the most trusted roofing companies in Texas by focusing on one thing most roofers overlook… customer experience. From communication and follow-up to handling mistakes the right way, Mike shares the systems and mindset that helped APEX grow through referrals, repeat business, and loyal relationships. In this episode, you’ll learn: - Why Mike DOESN’T want a perfect 5.0 rating - How great communication cre...

People in this episode

Host: Jim Ahlin

Guest: Mike Cochran

Topics covered

  • customer experience
  • roofing industry
  • business growth
  • referrals
  • communication
  • loyalty

Keywords

  • roofing reviews
  • customer experience
  • business growth
  • communication
  • referrals
  • loyalty
  • mistake handling

Mentioned in this episode

Organizations: APEX Roofing

Places: Texas

More episodes of Roofing Success

Explore listener stats, chart rankings, contacts and more on the Roofing Success podcast page.