About this episode

Episode 31 explores the current state of advertising in the helicopter industry and the strategies used by companies like Alpine.

What does it mean to advertise nowadays? What's working and why for the helicopter industry? As ever, Rotor Torque examines a topic from an industry insiders' point of view, with Episode 31 taking a look into the mechanics of industry advertising. Magazines, online, word of mouth - how does Alpine decide where, when & with whom to advertise... Just push play!

Topics covered

• advertising
• helicopter industry
• marketing strategies
• industry insights
• media channels

Keywords

• advertising
• helicopter
• marketing
• industry
• media

Mentioned in this episode

Organizations: Alpine

More episodes of Rotor Torque

• Episode 32 - The Buying of Expensive Parts · April 27, 2026 · 16 min
• Episode 30 - Special Guest, Martin Stucki · March 30, 2026 · 20 min
• Episode 29 - The Economics of Ownership Costs · March 16, 2026 · 15 min
• Episode 28 - We Put AI To The Test... · March 2, 2026 · 20 min
• Episode 27 - Artificial Intelligence · February 16, 2026 · 14 min
• Episode 26 - Quality Matters · February 2, 2026 · 12 min

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