The ice cream identity crisis

The ice cream identity crisis

July 16, 2026 · 26 min

About this episode

The episode discusses the decline of China's ice cream market and the factors contributing to changing consumer preferences.

China's ice cream market has gone cold, but not in the way you might think. Warehouses are quiet. Distributors are on edge. The familiar summer frenzy for frozen treats is losing its grip. It is no longer just about escaping the heat. It is about changing tastes, rising prices, and a generation that views indulgence differently. / When was the last time you updated your social media profile photo (18:40)? On the show: Fei Fei, Steve & Yushan

People in this episode

Host: Fei Fei

Guests: Steve, Yushan

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Organizations: China Plus

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