Dan Rosenberg on Building Octane11 and the Future of AI-Driven B2B Marketing
From RRE POV by RRE Ventures
March 9, 2026 · 41 min · Episode 42
About this episode
Dan Rosenberg discusses his journey in building Octane11 and the evolution of AI-driven B2B marketing.
In the first-ever video edition of the RRE POV podcast, Raju sits down with longtime collaborator and friend Dan Rosenberg, Founder and CEO of Octane11. Dan and Raju share stories from their scrappy days building Rave Wireless, and reflect on what makes great early startup teams, why culture is shaped by your first hires, and how those early experiences shaped their approach to building companies today. Dan shares his journey from Venture to MediaMath and ultimately to founding his latest venture, Octane11, reflecting on the startup lessons that shaped him along the way. Dan and Raju dive into how Octane11 is synthesizing marketing data across channels into a unified model tied to companies and revenue—creating the foundation for AI to generate meaningful insights that help B2B marketers connect campaign activity to real business outcomes and make smarter, faster decisions across the marketing stack. Show Notes: (00:00) Welcome to the Show (00:59) Dan Rosenberg Bio (02:00) IKEA Box Dive Interview (10:50) MediaMath Rise and Lessons (14:49) MediaMath Focus vs Trade Desk (17:41) Octane11 Origin Story (18:21) Why B2B Attribution Is Hard (19:30) Account Based Marketing Explained…
People in this episode
Host: Raju
Guest: Dan Rosenberg
Topics covered
- B2B marketing
- AI-driven insights
- startup culture
- founder journey
- marketing data synthesis
Keywords
- B2B marketing
- AI
- startup teams
- Octane11
- MediaMath
- marketing data
- campaign activity
- business outcomes
Mentioned in this episode
Organizations: Octane11, Rave Wireless, MediaMath, Trade Desk
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