The Moana Pasifika Problem: Eddie Jones and Ewen McKenzie

About this episode

The episode discusses the challenges facing rugby union in Victoria compared to AFL and explores various aspects of the sport's future.

Rugby Unity turns the spotlight on a hard truth: in Victoria, rugby union is fighting for oxygen while AFL and the Melbourne Storm keep winning hearts, crowds and talent. David Pembroke, Eddie Jones and Ewen McKenzie unpack what the AFL gets right (simple product, relentless promotion, tradition with modern polish) and why rugby is slipping, from missing pathways post-Rebels to a lack of media cut-through. The chat rolls into Super Rugby uncertainty, Moana Pasifika’s financial worries, and what rugby “owes” the Pacific as the NRL builds academies and pathways with real cash behind them. There’s still hope in the grassroots, with Eddie’s Japan Under 23s tour and strong club rugby energy, plus sharp takes on referee communication, Retallick’s longevity, and promotion and relegation for the Nations Cup and the Premiership. The episode finishes with a look at the Women’s Six Nations momentum and what rugby must do before 2027. Also in this episode: ● Why AFL pulls 95,000 on a Thursday night ● Rugby union’s visibility problem in Victoria’s media market ● Melbourne Storm pathways hoovering up Pasifika talent ● Super Rugby future: domestic comps then best-on-best ● Referees explaining…

People in this episode

Guests: David Pembroke, Eddie Jones, Ewen McKenzie

Topics covered

• rugby union challenges
• AFL comparison
• Super Rugby uncertainty
• Moana Pasifika financial issues
• grassroots rugby
• Women’s Six Nations
• rugby marketing strategies

Keywords

• rugby union
• AFL
• Moana Pasifika
• Super Rugby
• Women’s Six Nations
• grassroots
• 2027 Rugby World Cup

Mentioned in this episode

Organizations: AFL, Melbourne Storm, Moana Pasifika, NRL, Japan Under 23s, Women’s Six Nations

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