The Future of CrossFit With Bruce Edwards

About this episode

Chris Cooper interviews Bruce Edwards about the future of CrossFit and his role as the new CEO.

Big news: CrossFit is not for sale. Bruce Edwards, the new CEO made that a condition of taking the job. At the 2026 Two-Brain Summit in Chicago, Chris Cooper sat down live on stage with Bruce for a wide-ranging conversation about the future of CrossFit. Bruce isn’t a newcomer to CrossFit. He was an original client of Greg Glassman in the late 1990s, one of the early guinea pigs who helped shape the methodology. He later owned CrossFit Aptos, served as COO of CrossFit and has now returned as...

People in this episode

Host: Chris Cooper

Guest: Bruce Edwards

Topics covered

• CrossFit
• business leadership
• fitness industry
• entrepreneurship
• future trends

Keywords

• CrossFit
• Bruce Edwards
• Chris Cooper
• fitness
• entrepreneurship
• Two-Brain Summit
• Chicago

Mentioned in this episode

Organizations: CrossFit, CrossFit Aptos

Places: Chicago

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