5 Ways CFOs Can Build a Better Sales Engine with Paul Stansik

5 Ways CFOs Can Build a Better Sales Engine with Paul Stansik

From Run the Numbers by CJ Gustafson

May 21, 2026 · 43 min

About this episode

CJ Gustafson discusses with Paul Stansik five ways CFOs can enhance their sales engine.

In this episode of Run the Numbers, CJ sits down with ParkerGale Operating Partner Paul Stansik to break down five ways CFOs can help build a better sales engine: making the budget mean something, improving forecasting, sharpening metrics, getting involved in key RevOps moments, and building real trust with sales. — SPONSORS: Aleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/run RightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJ Rillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps…

People in this episode

Host: CJ Gustafson

Guest: Paul Stansik

Topics covered

  • CFO strategies
  • sales engine
  • financial planning
  • revenue operations
  • trust in sales

Keywords

  • CFO
  • sales engine
  • budgeting
  • forecasting
  • metrics
  • RevOps
  • trust

Sponsors

Aleph, RightRev, Rillet

Mentioned in this episode

Organizations: EY

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