
Veo with Anders Hellerup Madsen and Gorm Casper
From Rust in Production by Matthias Endler
June 4, 2026 · 1h 12m · Episode 46
About this episode
The episode discusses the intersection of hardware and software in sports technology with guests from Veo.
I don't know about you, but to me there are few things as interesting as the hardware/software interface: the point where carefully written code meets the messy, physical world of sensors, lenses, and real-time constraints. It's where a clever abstraction either holds up or falls apart the moment a real signal hits it. That makes Veo a perfect guest. The Copenhagen-based company builds AI-powered cameras that record and analyze sports matches, from grassroots football pitches to professional clubs, and then turn hours of raw footage into something coaches and players can actually use: automatic highlights, player tracking, and match analysis. To get there, they have to capture panoramic video on a custom camera, follow the action without an operator, and crunch an enormous amount of data, reliably and at scale. My guests sit on both sides of that interface. Anders Hellerup Madsen works close to the metal on the camera itself, on the embedded firmware and the GStreamer media pipeline that turns raw sensor data into video. Gorm Casper works further up the stack, on the backend that ingests, processes, and analyzes those matches in Rust. Together we talk about where Rust fits across…
People in this episode
Host: Matthias Endler
Guests: Anders Hellerup Madsen, Gorm Casper
Topics covered
- hardware/software interface
- AI in sports
- video processing
- embedded systems
- Rust programming
Keywords
- sports technology
- camera firmware
- GStreamer
- video analysis
- Rust
Mentioned in this episode
Organizations: Veo
Products: AI-powered cameras
Books & works: Rust
Places: Copenhagen
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