About this episode

Ryan discusses the importance of market research and shares 10 ways to understand what your ideal customer profile wants.

In this episode, Ryan flies solo to walk through one of the most underused, undervalued and quietly powerful things in marketing: market research. He shares the survey that reshaped Rocket SaaS's entire upmarket strategy, and then runs through 10 different ways to find out what your ICP actually wants, from the expensive and rigorous to the free and scrappy. If you are about to launch a campaign, shift your ICP, change your pricing, or you are pouring budget into ads that just are not converting, this episode will tell you exactly what to do before you spend another pound. Takeaways: Most founders and marketers skip market research because they think they already know what their ICP wants, and that assumption is the fastest way to walk down the wrong path Wynter is the gold standard for surveying senior buyers, and the spend pays for itself the moment it stops you launching the wrong campaign Pollfish is a cheaper alternative for broad market validation, but you get what you pay for and it is less reliable for upmarket ICPs Customer interviews, closed-lost calls and churn exit interviews are sat right there in your CRM, and most teams never run them Negative G2 and Capterra…

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