#97: Content audit revealed: what we're changing at Rocket SaaS
From SaaS Marketing Weekly by Ryan James
June 2, 2026 · 26 min · Season 1 · Episode 97
About this episode
Ryan James interviews Sam Gocher about the content audit process at Rocket SaaS and the changes being implemented to improve content performance.
In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to pull back the curtain on the full content audit Sam carried out when he joined the business. From digging into self-reported attribution data to discovering that nearly 100 blogs had generated just 300 visitors, this episode covers what was working, what was not, and the strategy now in place to fix it. Whether you are a founder still doing content yourself, a marketer trying to work out where to focus, or thinking about hiring your first content specialist, this is a rare and honest look inside a real content engine being rebuilt from the ground up. Takeaways: Self-reported attribution is the simplest way to find out which content is actually driving pipeline Most businesses are producing blogs that nobody is reading, and the data will tell you that quickly When something is working, the move is to double down on it rather than spread effort across more channels Poor-quality video clips are one of the most common things holding back an otherwise strong podcast Implementing hooks on short-form clips is one of the highest-impact changes you can make to your repurposing strategy YouTube shorts and…
People in this episode
Host: Ryan James
Guest: Sam Gocher
Topics covered
- content audit
- content strategy
- marketing insights
- blog performance
- content creation
- attribution data
Keywords
- content audit
- attribution data
- blog performance
- content strategy
- marketing
- podcast
- video clips
- YouTube shorts
Mentioned in this episode
Organizations: Rocket SaaS
More episodes of SaaS Marketing Weekly
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- #94: The strategy that tripled Rocket SaaS' sales calls · May 12, 2026 · 15 min
- #93: How to make your SaaS brand stand out with excellent content · May 5, 2026 · 37 min
- #92: How to reach your ICP without burning your entire budget · April 28, 2026 · 18 min
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