341. Why the Biggest Challenge for SDVs Isn't the Technology
About this episode
This episode discusses the challenges OEMs face in the transition to software-defined vehicles, emphasizing the importance of organizational change over technical capability.
Software-defined vehicles (SDVs) are transforming the automotive industry … but are OEMs focused on the right priorities? With over 35 years of award-winning automotive software expertise, Elektrobit’s comprehensive SDV ecosystem empowers OEMs, Tier 1s, ODMs and Big Tech to build future-ready solutions with speed and confidence — driving faster innovation and seamless integration across the vehicle lifecycle. Listen in as we sit down with Dr. Moritz Neukirchner, Head of Cross-Portfolio Growth and Alliances, to discuss how automotive operating systems are reshaping the future of mobility and why software is becoming the defining factor in vehicle innovation. From over-the-air updates and AI-defined vehicles to open-source software, you’ll learn why many OEMs are rethinking their SDV strategies after years of overambitious goals. This conversation also explores why organizational change, not technical capability, is now the biggest hurdle to building scalable, customer-focused SDVs. If you're interested in automotive OS, AI, SDVs, or the future of vehicle architecture, this episode offers an insider's perspective on where the industry is headed next. We’d love to hear from you…
More episodes of SAE Tomorrow Today
- 340. Building a Robust Engineering Culture in Our Nation's Capital
- 339. Regulation, Risk, and the Rise of L2++
- 338. What Baja SAE Teaches That College Can't
- 337. Additive Manufacturing Certified for Aerospace
Explore listener stats, chart rankings, contacts and more on the SAE Tomorrow Today podcast page.