Episode 296: Books to Open Doors, Get Leads, and Higher Ticket Item Sales

From Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards by Sales Copywriting and Content Marketing Hacks

March 18, 2026 · 36 min · Season 1 · Episode 296

About this episode

Jim Edwards and Stew Smith discuss using books to upsell higher ticket items and the importance of building customer relationships.

Jim Edwards and Stew Smith discuss the using the book to upsell your higher ticket items. Creating a customer by selling a book is one thing, but creating a return customer to upsell requires a relationship. Check out Jim’s words of wisdom as be breaks this down for all of us. Also check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

People in this episode

Host: Jim Edwards

Guest: Stew Smith

Topics covered

book marketing
upselling
customer relationships
higher ticket sales
content marketing

Keywords

upsell
higher ticket items
customer relationship
book marketing
sales copy

Mentioned in this episode

Organizations: Sales Copy and Content Marketing Hacks, CopyandContent.ai