Moneyball for Sales: Why You're Tracking the Wrong Metrics (Money Monday)

Moneyball for Sales: Why You're Tracking the Wrong Metrics (Money Monday)

May 4, 2026 · 8 min

About this episode

Keith Lubner discusses the importance of tracking First Time Appointments as a key metric for sales success.

In this episode of Money Monday, Keith Lubner fills in for Jeb Blount and breaks down the one metric that actually predicts sales success: the First Time Appointment (FTA). Using the Moneyball story as a framework, Keith explains why FTAs are the sales equivalent of getting on base — and how tracking them can transform your pipeline, your coaching conversations, and your close rates. 🎟️ Grab your tickets for OutBound Conference 📖 Purchase Jeb Blount's new book, 90 Days to Level Up Your Sales Skills 📝 Download the FREE 25 Ways to Ask for an Appointment on a Cold Call 🔗 Follow us on LinkedIn!

People in this episode

Host: Jeb Blount

Guest: Keith Lubner

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Books & works: 90 Days to Level Up Your Sales Skills

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